SCOPE

• Developed an ongoing partnership between Almanac Beer Company and the Oakland LGBTQ+ Community Center.

• Created and executed a marketing strategy for Almanac’s annual pride edition cans of LOVE Hazy IPA, which help raise awareness and funds for the Center.

• Created sell sheets, shelf talkers, and a complementary merchandise line for the campaign.

• Wrote and distributed a press release.

• Managed a paid partnership and giveaway with Hop Culture.

• Photographed and styled the product for website and social media promotion.