Feed App Rebrand
SCOPE
Created a 6-month marketing plan, including objectives, target audience summary, umbrella strategy, strategy per activation channel, KPIs per channel, and timeline.
Supported creative team management by creating a campaign-centric content calendar, agenda setting, leading weekly team meetings, and providing one-on-one support to team members on an as-needed basis.
Provided feedback on tone, cadence, and design of email, push, and SMS communications.
Feed is a social shopping and local grocery delivery app. They’re on a mission to deliver the hottest small-batch and hard-to-get artisanal products and groceries straight to your doorstep. Scroll through Feed and discover your new favorite emerging brands, get everything delivered in one box, and join the conversion with friends, creators, and brands themselves!
